Marketing Plan for Red Bull Company Essay Example | Topics and Well Written Essays - 2500 words

Marketing Plan for Red Bull Company - Essay Example Cumulatively, the company sold over 35 billion cans worldwide to date. Red Bull is the brand name used by the Red Bull Company from Austriai. This energy drink contains several ingredients, which make it a super energy drink. These include glucose, glucoronolactone, caffeine, sucrose, taurine, and B-group vitamins (Red Bull GmbH, n.d.). This drink trades in two major brands i.e. R-B Energy Drink and R-B Sugar Free. The later is similar to the former, only that it lacks sugars. Aspartame and acesulfame K sweeteners replace this glucose and sucrose. Red Bull enjoys worldwide market coverage as well as global competition from established soft drinks players. Emerging markets for soft drinks and health concerns of consumers are some of the issues affecting the market growth and expansion of the drink. Obesity is also becoming a major threat in the soft drinks market due to the sugars they contain. This is even more challenging to this industry owing to the fact that most of its target ma rket ranges among children and the youth who are most vulnerable to obesity. However, Red Bull managed to maneuver though all these challenges to sit comfortably at the top of preferred energy drinks around the globeii. Current Marketing Situation For any firm that seeks to succeed, it is important to define a company product's position, target and segmentation. In terms of its position, Red Bull is an energy drink that increases concentration, reaction speed, and performance as well as improves people's emotional state. Consumers can find all these benefits when drinking Red Bull. During tiring days, long school days, and stressful work, people want to get a product that helps them to relax their bodies and minds. Moreover, Red Bull provides not only its regular style of beverage but also a sugar-free version for people who are concerned about their health. Red Bull's target market is active males and females between ages of 17 to 35. For this reason, Red Bull targets people in col lege, recent college graduates, and workers who also study. These types of people have active and busy lifestyles that make it hard for them to endure long days and nights. Especially for the workers who study, it is challenging to balance sports, education, clubs and jobs. Red Bull is the solution for people at the turning point in their lives because energy is important component that keeps individuals active to achieve their goals Objectives and Issues Marketing Strategy It is important for the company to have segmentation in order to market its product and have costumers. Red Bull segments its product by demographic, geographic and psychographic components. The main demographic of Red Bull is young males and females between 17 and 35 years old. The geographic component focuses on people who study at places where life is busy and rushed. Bars and clubs near or on these places are also a geographic segment, in which Red Bull concentrates. The psychographic segment includes young s tudents and professionals who have long days filled with study and work, so they get tired and stressed. They want to relax and have fun at night, enjoy the rest of the day and remain active by having energy drinkiii Distribution of Red Bull energy drink is through most gas stations, convenience stores and grocery stores in the U.S. Some of the stores include Safeway, Quick Trip, Conoco, SuperSaver, and 7-Eleven. The product is also available in supercenter stores such as

Report discussing Spotify's strategy Essay Example | Topics and Well Written Essays - 2000 words

Report discussing Spotify's strategy - Essay Example Spotify should use current technology to be stable and compete with the other companies. Introduction Spotify is a Swedish online streaming company offering online music service to the user that they can stream up to 15 million tracks on demand by using unique technology. It still lags behind after Pandora as a market leader. Spotify also introduced lightweight software, which allows an instant listening to albums and tracks without buffering delay. Consumers subscribe monthly premium to access the service. Spotify paid free subscriptions to everyone in order to expand the rate of service (Gammons, 2012). The company offered free accounts and opened free registration in United Kingdom. Spotify closed opened registration when Spotify mobile service was released. Technology is a growing necessity in all types of businesses. As time goes, people learn the importance of technology one by one. This make it impossible to separate technology from the people as it is necessary in day-to-day activities. Technology in Spotify has brought tremendous growth in the company through advertising. Sporty can post their new services online to create new revenue streams and new markets. Technology is also important in decision-making process leading business managers and chief executive officers to focus on innovation in business (Marshall, 2012). Spotify has divided the digital music industry into two submarkets; digital download market consisting of Amazon and iTunes and streaming market which has many competitors. According to the study conducted in 2011, the revenue of digital music industry has grown by 8%. The growth rate of streaming market is greater than that of the download market. Streaming market generates 10% of the revenue of digital music industry (Marshall, 2012). Many companies with similar business models operate in streaming industry leading to strong competition in the market. Companies can only be differentiated from each other by; features regions of operati ons, variations in packaging and licensing of music libraries. The costs of switching from one streaming service to another are very high. This has created a limited compatibility and transfer between the streaming services. The streaming companies are trying to include network effects in their services by introducing social components. Users are granted permissions to create collaborative playlists, they can follow what other people, and friends are listening on the network (Daft, 2011). Network effect adds value to the services leading to attraction of more clients. Streaming companies has essential partners and record labels are natural which creates ready market with strong indirect network effects. Availability of content is important to attraction of customers. When there is large music in the library, the streaming service will be much popular. The streaming industry is a two-sided market where companies should create virtuous circle between customers and record labels. When the subscribers and users are more in a service, there should be more labels having their music recorded on the services. This will lead to attraction of more customers to the larger library available. On the other hand, it is expensive to obtain streaming rights to a large library for successful streaming of services. The primary tactic on how to gain market share is

Frankensteins Monster Essay Example for Free

Frankensteins Monster Essay In the beginning of the story, Elizabeth who was adopted daughter of Victor Frankensteins parents falls ill to a deadly illness, which is called scarlet fever. Victor Frankensteins mother nurses Elizabeth, and she finally gets better; however Victor Frankensteins mother contracts the illness with fatal consequences. Victor Frankenstein becomes very upset when his mother dies. This event make Victor Frankenstein very determined to study and become a doctor and preserve life. Victor Frankenstein goes to a university in Ingolstadt to study. He seems to be in two minds about his, departure for Ingolstadt, which had been deferred by these events, because he feels guilty about leaving the house of mourning so soon but he is very eager to study. When Frankenstein begins his study at the university, he becomes interested in bringing people back to life. He becomes so interested that he convinces himself that he could revive a dead human being back to life, one of the phenomena which had peculiarly attracted my attention was the structure of the human frame, and indeed, any animal endued with life. The next part of the story is when Victor Frankenstein creates the creature and he tries to bring him to life by using electricity, I collected the instruments of life around me, might I infuse a spark of being into the lifeless thing . Once the creature gains life, Victor Frankenstein describes the creature as a demon and a wretch. Frankenstein can only see what the creature looks like on the outside and so believes the creature is evil, How can I describe my emotions at this catastrophe, or how delineate the wretch whom with infinite pains and care I had endeavoured to form? Mary Shelley makes the reader feel sympathy for the creature by the way see the way the monster was made this fill us full of horror because the way he was made is completely unnatural I dabbled among the unhallowed damps of the grave or tortured the living animals to animate the lifeless clay This make u feel that the monster was born out of pain and horror. Another way Mary Shelley make feel sympathy for the creature is the way she describes the place the creature was made as no one should be brought in to the world in a place like that In a solitary chamber, or rather cell, at the top of the house, and separated from all the other apartments by a gallery and staircase, I kept my workshop of filthy creations Some readers may gain sympathy towards the monster as Frankenstein refers to the monster as filthy as may mean filthy as physically filthy or mentally filthy. One of the biggest ways that Mary Shelley gains sympathy for the creature is the way she describes him, this tells the reader how ugly he is and it also tells the reader what Frankenstein thinks of him His yellow skin scarcely covered the work of muscles arteries beneath; his hair was of lustrous black, and following; his teeth of a pearly whiteness; but seemed almost the same colour as the dun-white sockets in which they were set, his shrivelled complexion and straight black lips. The description Mary Shelley uses gives the image that the creature is evil although the creatures personality is pleasant. Also this is how Frankenstein sees the creature as Frankenstein should be a farther figure and towards the creature he should help the creature to learn about the world instead he is disgusted by what he has created also and only see what the creature looks like not how the creature is inside and so he believes the creature is evil. One other way is the way that Frankenstein flees his creation The miserable monster whom I had created. He held up the curtains of the bed; and his eyes, if they maybe called, were fixed on me. His jaws opened, and he muttered some inarticulate sounds, while a grin wrinkled his cheeks. He might have spoken, but I did not hear; one hand was stretched out seeming to detain me, but I escaped and rushed down the stairs. I took refuse in the courtyard belonging to the house, which I inhabited. This makes you feel sympathy towards the monster because Frankenstein should be like a father towards the monster and help him through the early stages of his life but instead he abandons him leaves him to survive on his own. Probably the monster feels frightened, and confused, as he is like a newborn baby unaware of anything also not knowing anything. Uneducated, Victor Frankensteins creation is forced to fend for itself, and find food, even he doesnt know how to or what food is.

Perl Harbor :: essays papers

Perl Harbor In 1941, one of the largest American military defeats occurred. An entire naval fleet was destroyed, hundreds were killed, all before 09.00 on a Sunday. The US did not have any knowledge of this attack, partially because of ignorance, partially because of the military strategies of their Japanese opponents. The Japanese attack on the US naval base of Pearl Harbor on December 7, 1941, was a classic case of "It will not happen to me!" Although the US suspected Japanese actions, they did not take a defensive stance as they believed an attack would never touch their soil. Through an examination of military history, tactics and eye witness descriptions, it will be proven that the US had no knowledge of the attack on Pearl Harbor in 1941. In the years before 1941, the war saw little American military action. After the collapse of France, American President Roosevelt promised his county that no American troops would be sent to Europe to aid in the battle against Hitler and his powerful army. These promises caused Roosevelt to be criticized by his closest advisors for his indecisiveness about declaring war . The President's defense to these accusations was he did not want to out step public opinion. As well, he believed American intervention would cause a 'mortal blow' to the Allies cause. In reality, the advisors, as well as Roosevelt, knew that Britain could not win the war without American armed intervention. Two oceans to the East, Japan was deep into a war or her own. Japanese forces were concentrated on the Chinese front to conquer and obtain. As a result of her unpopular declaration of war on China, Japan's fuel supply from the US was eliminated. Consequently, the Japanese turned to Indonesia to continue the supply of fuel for her war efforts. Fuel talks broke down as the Dutch, who were in control of the Indonesian fuel supply and, under heavy influence from the US, would not supply Japan with fuel. Desperately needing fuel to continue the war, Japan first thought of attacking Indonesia, but feared US intervention. After some thought, Japanese leaders decided that an attack directly on the US would be more appropriate to bring the US to the fuel supplies negotiating table . The first acknowledgment that Japan was a war threat came on November 27, 1941 when Washington ordered a 'War Warning'. The US feared a Japanese attack, not on America, but on the Philippines. American military leaders took little or no precautions upon the issue of warning.

Zara Project

Product classification of Zara †¢ Most clothing are classified as an â€Å"durable good† as they are used up slowly, †¢ Clothing doesn’t need to be disposed of after being worn once, but rather could be cleaned and reword until a tear within the seams or a stain kills it, or ultimately it goes out of style [pic] Product Lifecycle Due to the clothing industry is mainly backed behind by what is â€Å"cool† or â€Å"hip† to date, clothing often needs to refresh its look in order to attract customers to purchase the product †¢ Many clothing brands including Zara would refresh its new look to attract customers by refreshing its line of clothing such as push out new garments that have a certain style that was popular at the time and this process of refreshing a line of clothing is never stopping Branding †¢ Zara uses an â€Å"one brand name everywhere† concept †¢ No matter within which country it possess the name in Zara †¢ T he brand â€Å"Zara† is recognized in over 1700 stores in 89 countriesPackaging †¢ Within most clothing store like Zara, packaging is basically non-existent †¢ The lack of packaging is due to the company wanting the customers to be able to feel the material used for the product and able to try it on †¢ If both the material and style is favourable to the customer, there is a higher chance of a transaction being made http://marketingmixx. com/marketing-plan-2/200-marketing-plan-of-zara. html http://www. slideshare. net/gunbal/zara-7936993 http://www. forbes. com/sites/lydiadishman/2012/03/23/the-strategic-retail-genius-behind-zara/ http://blogs. ubc. ca/conradchan/2011/09/16/zaras-marketing-strategy/

On-Going Fear of AIDS Essay - 1550 Words

AIDS isn’t a disease people have known about since the 1800s. In fact, it wasn’t even known as AIDS until a couple years after its discovery in the 1980s. Before, it was called Gay Related Immunodeficiency Disease, or GRID (â€Å"Natural History of HIV/AIDS†). And because of the fact it wasn’t discovered until the 1980s, people feared the disease and still do to this day. It’s been thirty years and many are still not properly educated about AIDS (Hawkins 16). The fear, stigmatization, and discrimination of people with AIDS and the disease in general have many underlying factors. People have feared and still fear AIDS today because of their misunderstanding of how AIDS is spread, their dislike of homosexuality, and their preexisting prejudices†¦show more content†¦Once this was discovered though, the fear died down some, but it continues to exist still. Lack of education is usually a main reason for discrimination. AIDS-education was and is still lacking. When the disease was first discovered, many people believed it could be transmitted through the air or by touching someone with it. In New York City in 1985, a group of people who rented a summer house together went into a frenzy when they learned one man in the group was diagnosed with AIDS (Rimer). All of these people were â€Å"highly educated professional men and women in their thirties† (Rimer), and they didn’t even understand how AIDS was spread. At the same time in New York City, no nursing homes had accepted AIDS patients. When the city announced a plan to move ten AIDS patients into a nursing home in Queens, residents filed a lawsuit with the State Supreme Court (Rimer). People are unjustly discriminated against because of the lack of education on AIDS. Ryan White, a thirteen-year-old hemophiliac contracted HIV following a blood transfusion, and in 1984, he was expelled from his school in Kokomo, Indiana because of it. The family fought to be ab le to have him in the school and won, but afterwards, he was tormented. So, they moved to Cicero, Indiana where the school board took time to educate the community on HIV/AIDS, but after the students learned about the disease, theyShow MoreRelatedThe Horror Of Horror Films1228 Words   |  5 Pages The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown. Horror has been around for years, instilling fear into individuals. It makes us scream. It makes individuals feel as if they are going to die. Horror Films has a story behind their twisted, sick fantasies of monsters, murders, demons, and beast including ghost stories. All of these fictional charterers have a historical representation behind them. The main historical moments behindRead MoreEssay on And The Band Played On832 Words   |  4 PagesAnd the Band Played On The movie, And the Band Played On, discusses the origin of the AIDS virus and how it spontaneously spread across the world. It used the Ebola disease to foreshadow the forth coming of another serious disease. The world was not prepared to handle such a contagious plague. Doctors around the world assumed that the first cases of the HIV virus to be just an abnormality of a certain disease, their carelessness of this matter was the start to the spread of this disease. ThroughoutRead MoreShould Aids Victims Be Ostracized1578 Words   |  7 PagesShould Aids Victims Be Ostracized I strongly disagree with the moot. AIDS, or the Acquired Immune Deficiency Syndrome has been one of the most threatening diseases of the 20th century. Ever since it has been discovered in 1981, it has been constantly infecting men, women, adults, newly born children, homosexuals and heterosexuals. In definition AIDS is an extremely serious disorder that results from severe damage to the body s defense against disease. Even though AIDS was born in an era of sophisticatedRead MoreAids : The Age Of Aids943 Words   |  4 Pages1. Throughout the Age of AIDS film many topics that were related to AIDS were brought up that I did not know anything about before. I did not know that there could so many strings attached to a disease and have such an influence in people’s lives whether it was negative or positive. The first scene in the movie I thought was powerful was the scene where kids with HIV were forced to leave school due to the fear of the parents and the ignorance they had back then about not understanding how HIV wereRead MoreThe Conflict in Terrance McNally ´s Lips Together, Teeth Apart1506 Words   |  7 Pageshouse that the brother of one of the women left his sister when he died of AIDS. Though the house is beautiful, it is as empty as their lives and marriages have become, a symbol of their failed hopes, their rage, their fears, and of the capricious nature of death. The theme of love and death in relationships is quickly developed, as well as an overwhelming fear of homophobia. The two couples McNally brings to life are both going through rough patches in their marriages. While Chloe and John are fightingRead MoreThe Importance Of Going To College893 Words   |  4 Pagesthink differently though. They think college isnt necessary, and they put up all these excuses, the mon ey, the grades, the family. I feel like you just have to want it enough. If you want it enough, no excuse would be worthy of stopping you from going to college. If you want it enough, you won’t take no as a answer, and you will find a way for everything, and when you dont find a way for something, you look for another way till you find a way. Many of us come from a low income family, not poorRead MoreSexually Transmitted Diseases Are A Type Of Disease1141 Words   |  5 Pagesto person by many forms of sexual contact. These different forms of contact can be oral, anal, or vaginal. STDs are seen in different forms such as bumps, rashes, or unseen to the naked eye. Some common STDs are chlamydia, herpes, syphilis, and HIV/AIDS. A person of any gender, race, or age can get an STD but there is different stigma attached to that person depending on their gender. Gender influences people to view the STD and that person who has it differently. This paper is set out to find whyRead MoreThe, And The Band Played On983 Words   |  4 PagesBand Played On, illustrates the beginning of the AIDS virus and how it unexpectedly spread across the world. It used the Ebola disease to indicate that there will be another severe disease surfacing. The world was not prepared to handle such a transmissible disease. Doctors globally presumed that the first cases of the HIV virus to be just a deformity of a specific disease. Their negligence of this issue was the beginning of the spread of this AIDS. Throughout the movie, it shows various points, suchRead MoreThe Epidemic Of The Aids Epidemic1384 Words   |  6 Pages The AIDS epidemic in the 1980s, consisted entirely of deaths, illnesses and most of all fear, changing the way society viewed gay men. Being that it was only happening to homosexuals and everyone became super homophobic and believed that the disease was a cause of being gay until it started happening to women too. This affected the entire medical metaphysics in society on what is considered safe methods of having sex and health precautions as well. Before the 1980s hit HIV was thought toRead MoreThe Epidemic Of South Africa1666 Words   |  7 Pages At the height of the most recent Ebola epidemic in West Africa, fear amongst American citizens about the possibility of a more local outbreak resulted in representatives being pressured into creating harsh policies. One option that representatives of several states endorsed was a mandatory quarantine of all individuals arriving from Ebola-stricken countries. This policy was implemented despite severe criticism from several medical professional organizations including Mà ¨decins

Essay on The Value of Play - 1370 Words

There are numerous theories of play and countless theorists, from Freud and Spencer to Piaget and Vygotsky, who have studied play in relation to what it is and what it does for the child. This essay will outline the definition and value of play and the importance of how it can foster the child’s learning in regards to these theorists who studied the effects in great detail. It will discuss the how the environments constructed by educators can impact play and the theories of learning relating to the quote â€Å"play and learning are inextricably woven together ...† Ebbeck and Waniganayake, 2010, p. 5). Who defines what play is? Reed and Brown suggest that play is something that is felt (2000, as cited in Jarvis et al, 2009), whereas Piaget†¦show more content†¦How long would it take for me to†¦? Many cultures believe play is immature and just a means to fill in time, here in New Zealand play is generally seen as a way of understanding our environment. Through interaction with the objects around us, children and adults alike understand how things work and what is to be done to manipulate the object/s. Through play our learning and development extends. We discover new ways to achieve a goal such as, fitting differently shaped cubes into their correct holes. By twisting and turning the cubes children begin to understand that the shapes correspond to the holes on the ball. Play is inevitable when it comes to children. Given the right environment and objects (of any sort), children will find a way to play. Jarvis, et al state that educators must offer inspiring, playful environments which include hands-on activities and interesting resources. This will empower children to educate themselves (2009). Along the same line, Wood and Attfield consider that an environment inclusive of varied resources will provide room for growth in their learning and will support the child’s â€Å"creativity, inventiveness and originally† (2005, p.231). Play contributes to children’s â€Å"physical, emotional and social well-being† (Else, 2009, p.8) and through play, the child’s holistic development and well-being is being constantly accounted for as is it led by the individual. The child decides what s/he wants to do and does it; it isShow MoreRelatedThe Comedic Value of the Play, Pseudolus724 Words   |  3 Pagesof the characters of Pseudolus has comic potential. According to Bergson’s theory of laughter, ‘ The ingredients of comic character are rigidity, automatism, absentmindedness, and unsociability.’ ( 1956:156) All of these are apparent early in the play with the entrance of each of the characters. Pseudolus is the essence of the clownish buffoon, with his bulging stomach and overly large feet, yet he is also much wittier than Calidorus. The comic influence is attributed to Pseudolus who can manipulateRead MorePreschool and the Role and Value of Play Essay820 Words   |  4 PagesIn today’s preschool culture, the role and value of play is very important for children; a rich environment filled with playmates, opportunities to learn how to share, take turns, self-regulate, and make life-long friends only scratches the surface of why play is central for children’s development. Parents aren’t seeing what is happening: what they see as random play is actually being utilized to help the child grow socially, emotionally, and physically. Parents believe that children should be spendingRead MoreEthics And Values Play A Major Role Of Nursing Professionalism1338 Words   |  6 PagesEthics and values play a major role in nursing professionalism. Nursing professionalism is the way that nurses interact with other professionals and apply knowledge from the basic principles of nursing to better care for their patients. The professional values of nursing include altruism, autonomy, human dignity, integrity, and social justice (â€Å"Essentials,† 2008). These values provide guidelines that accurately describe a compassionate and ethical nurse. One of the values that relates to me as wellRead MoreThe Values Of The Culture Industry Plays Up On Our Societal Ideologies1233 Words   |  5 Pagesadhere to and uphold. These ideologies are often unspoken ways of thinking, and while they reflect the society’s values, they are often represented in a distorted manner so that the social system stays in order. Interpellation, on the other hand, is what discreetly holds each person in their societal position, often based on ideologies. Whether we realize it or not, the culture industry plays up on our societal ideologies, especially in movies and television programs. Think of a typical children’s TVRead MoreComparative Analysis of Blackrock - Nick Enright and Blurred Stephen Davis (which play best represents the values/attitudes and beleifs of Australian youth culture)1952 Words   |  8 PagesThe first of two plays that has been considered for selection in upcoming International Theatre for Young Peoples Festival soon to be held in Vancouver, Canada is Blackrock by the late Nick Enright. The plays must represent the values, attitudes and beliefs of todays Australian Youth Culture. Blackrock explores the strength of mateship, the importance of image and the dangers of peer pressure, parties and underage drinking. The second play is the popular Blurred by the playwright StephenRead More Othello vs O the Modern Spin Essay853 Words   |  4 PagesHowever, ultimately the literary value of Othello is lost in this appropriation† The film ‘O’ directed by Tim Blake Nelson is a recognised contemporary interpretation of Shakespeare’s classic tragedy Othello, which addresses a number of issues that are relevant to a modern day audience compared to that of the past. The director of the film has changed crucial parts of the play which makes the play such a classic, which has essentially ruined the literary value of Othello. This is evident for aRead More The Importance of the First Two Scenes in King Lear1568 Words   |  7 Pagesand intricate play which happens to be surrounded by a lot of debate.   The folio of 1623, which was, as is well known, edited by two of Shakespeares fellow actors (Notes and Essays on Shakespeare, 242),   contains not only historical errors, but errors which pertain to certain characters speaking other characters lines.   Amidst all the controversy one fact can be settled upon by all;   King Lear is one of Shakespeares best tragedies.   While being a great play, the bulk of theRead MoreWhat Is Knowledge As The Information You Understand From Experience Or Education? Essay1448 Words   |  6 PagesAt a glance my reaction to this question was of course we will value knowledge if it requires a more difficult understanding. If it is difficult it must be of value. However, the more I looked at the question I began to realize that the question makes the assumption that knowledge is only valued if produced with difficulty. Like my first reaction the notion of the question is quite limited. it cannot be assumed that when something is difficult for one that it is difficult for another. When lookingRead MoreMy Student Teaching : My Personal Values As A Teacher817 Words   |  4 Pagestons of teaching friends and each of us all believes different things and value different things within the classroom. My personal values as an educator are what defines who I am as a teacher. Where I place value in the classroom defines my student’s succe ss and growth academically, socially and emotionally. When it comes to my own personal values and beliefs around my role as a teaching and my students learning from me I value most how my students learn. According to a study conducted by the NationalRead MoreWilliam Shakespeare s Twelfth Night Essay1329 Words   |  6 Pagesfilled with unhappiness and regret. Shakespeare’s famous play Twelfth Night shows us the harmful effects of superficiality and self-love. Many of the characters in the play have these two bad qualities and suffer a great deal because of them. In this paper, I will be analyzing how the suffering in the play is caused by the characters’ superficiality and self-love. I will begin by examining the superficiality and self –love of the society in the play. Then I will look at how this superficiality is manifested