Stock

Stock Starting a new business venture is never easy; there are a plenty of new issues to address, obstacles to overcome, challenges to face and rivals to compete with. Among the problems that occur most frequently, the case of stock-out must be mentioned. Running out of a specific commodity, especially a crucial one, often becomes a point at which the leader of a company starts panicking, which makes the matters even worse.Advertising We will write a custom report sample on Stock-Outs and Their Impact on the Company’s Progress specifically for you for only $16.05 $11/page Learn More However, with a well thought-out plan in mind, even the case of a stock-out can be solved efficiently, as long as the company leader develops an efficient backup plan and adopts an appropriate leadership strategy. Although the Stone Horse Supply Company is clearly facing a small crisis now, after several steps have been undertaken, the current issues are likely to be resolved. I nventory control must be one of the hardest aspects of running a company. Being the key means to run a business, inventory is used for a number of purposes, ranging from preventing stock-outs to providing proper accounting process. It is worth mentioning that, as a rule, an average company spends 45% to 90% of its total expenses on conducting a tight inventory control (Mandel Semenov, 2008). However, the situation can be reversed; stock-outs can be used as a means to control inventory. Once a stock-out takes place, the amount of money typically spent on inventory shrinks to a much lower amount of money; therefore, stock-outs affect the choice and application of inventory to a considerable extent. However, to create a situation in which a stock-out can possibly occur, it is necessary to analyze the target market and its customers, understanding their needs and basic demands to be able to create a stock-out and use it for the benefit of the company. To leverage stock-outs fast and ef ficiently, a company must learn how to capture extra demand and use the acquired knowledge for the benefit of the firm (Onwukwe Isaac, 2011). Hence, it can be concluded that the increasing demand for stock-outs is actually the situation when one of the retailers has a surge of customers due to the stock-out situation occurring in the company of another retailer. Therefore, it would be logical to suggest that the demand for stock-outs increases when the specified market is flooded with the companies offering the same services and when the product availability reaches its peak. In the light of the above-mentioned, it would be reasonable to suggest that by measuring the specified product’s availability, one can control the latter, therefore, avoiding the instances when companies have to close down due to the lack of customers. Three basic ways of measuring product availability are commonly distinguished.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Classified according to the type of an indicator, which is used for the process of measurement, the given methods seem quite trustworthy and, thus, have to be used by entrepreneurships to avoid possible crises. PEPFAR, or direct, indicators, allow to run a series of tests to check whether the provided goods meet the established standards. After calculating the number of tests, one can figure out whether the result if worth trusting. The GRAF, or global fund indicators, in their turn, help figure out whether the attempts to broaden the goods distribution have been successful enough. Finally, product fill rate, which provides the means to assess the chances of product being supplied from an available inventory, should be mentioned. Moreover, it is important to take account of the factors that affect product availability, such as the number of companies providing the given product, the demand rates and the a vailability of resources (Chandani et al., 2012). In fact, the Stone Horse Supply is not the only company with problems concerning stock-outs; PG has also faced a similar issue recently (PG has better news on stock-outs, 2004). However, with the help of a CDSN initiative, Procter Gamble still manages to stay afloat. For the Stone Horse Supply, it can be advised that the company leaders should consider its key assets. Comparing the latter to the ones of the rivals, the company should offer the target market the services of higher quality compared to the ones of the rivals. Thus, it is worth focusing on the research of the target market, the rivals and the ways to improve the quality of the goods. It must be admitted that the Stone Horse Supply is facing a crisis at the moment; in addition, the crisis is rather severe for an organization that has only started its growth and has not expanded to the size of a medium company yet. Nevertheless, it is worth mentioning that such rises can be viewed as a kind of tests. Once a company manages to overcome the crisis by pulling itself together and applying the methods required to solve the problem, it can be considered that the given company has proven its right to exist in the specified market and even expand.Advertising We will write a custom report sample on Stock-Outs and Their Impact on the Company’s Progress specifically for you for only $16.05 $11/page Learn More Unless the company takes the test successfully, however, it is clear that it lacks a certain element badly, whether the given element is related to the financial, managerial or organizational field. Though the need to have strong support is obvious, the specified situation can be viewed as a test for the Stone Horse Supply to pass to become successful in the chosen field. Reference List Chandani, Y. et al. (2012). Factors affecting availability of essential medicines among community health workers in Ethiopia, Malawi, and Rwanda: Solving the last mile puzzle. American Journal of Tropical Medicine and Hygiene, 87, 120–126. Web. Mandel, A. Semenov, D. (2008). Adaptive algorithms to estimate parameters of the optimal policies of inventory control under limited stock-out. Automation and Remote Control, 69(6), 1012–1022. Retrieved from EBSCOhost. Onwukwe, C. E. Isaac, I. O. (2011). On modeling the volatility of Nigerian stock returns using GARCH models. Journal of Mathematical research 3(4), 31–43. PG has better news on stock-outs (2004). Web.

Marketing Plan for Red Bull Company Essay Example | Topics and Well Written Essays - 2500 words

Marketing Plan for Red Bull Company - Essay Example Cumulatively, the company sold over 35 billion cans worldwide to date. Red Bull is the brand name used by the Red Bull Company from Austriai. This energy drink contains several ingredients, which make it a super energy drink. These include glucose, glucoronolactone, caffeine, sucrose, taurine, and B-group vitamins (Red Bull GmbH, n.d.). This drink trades in two major brands i.e. R-B Energy Drink and R-B Sugar Free. The later is similar to the former, only that it lacks sugars. Aspartame and acesulfame K sweeteners replace this glucose and sucrose. Red Bull enjoys worldwide market coverage as well as global competition from established soft drinks players. Emerging markets for soft drinks and health concerns of consumers are some of the issues affecting the market growth and expansion of the drink. Obesity is also becoming a major threat in the soft drinks market due to the sugars they contain. This is even more challenging to this industry owing to the fact that most of its target ma rket ranges among children and the youth who are most vulnerable to obesity. However, Red Bull managed to maneuver though all these challenges to sit comfortably at the top of preferred energy drinks around the globeii. Current Marketing Situation For any firm that seeks to succeed, it is important to define a company product's position, target and segmentation. In terms of its position, Red Bull is an energy drink that increases concentration, reaction speed, and performance as well as improves people's emotional state. Consumers can find all these benefits when drinking Red Bull. During tiring days, long school days, and stressful work, people want to get a product that helps them to relax their bodies and minds. Moreover, Red Bull provides not only its regular style of beverage but also a sugar-free version for people who are concerned about their health. Red Bull's target market is active males and females between ages of 17 to 35. For this reason, Red Bull targets people in col lege, recent college graduates, and workers who also study. These types of people have active and busy lifestyles that make it hard for them to endure long days and nights. Especially for the workers who study, it is challenging to balance sports, education, clubs and jobs. Red Bull is the solution for people at the turning point in their lives because energy is important component that keeps individuals active to achieve their goals Objectives and Issues Marketing Strategy It is important for the company to have segmentation in order to market its product and have costumers. Red Bull segments its product by demographic, geographic and psychographic components. The main demographic of Red Bull is young males and females between 17 and 35 years old. The geographic component focuses on people who study at places where life is busy and rushed. Bars and clubs near or on these places are also a geographic segment, in which Red Bull concentrates. The psychographic segment includes young s tudents and professionals who have long days filled with study and work, so they get tired and stressed. They want to relax and have fun at night, enjoy the rest of the day and remain active by having energy drinkiii Distribution of Red Bull energy drink is through most gas stations, convenience stores and grocery stores in the U.S. Some of the stores include Safeway, Quick Trip, Conoco, SuperSaver, and 7-Eleven. The product is also available in supercenter stores such as

Report discussing Spotify's strategy Essay Example | Topics and Well Written Essays - 2000 words

Report discussing Spotify's strategy - Essay Example Spotify should use current technology to be stable and compete with the other companies. Introduction Spotify is a Swedish online streaming company offering online music service to the user that they can stream up to 15 million tracks on demand by using unique technology. It still lags behind after Pandora as a market leader. Spotify also introduced lightweight software, which allows an instant listening to albums and tracks without buffering delay. Consumers subscribe monthly premium to access the service. Spotify paid free subscriptions to everyone in order to expand the rate of service (Gammons, 2012). The company offered free accounts and opened free registration in United Kingdom. Spotify closed opened registration when Spotify mobile service was released. Technology is a growing necessity in all types of businesses. As time goes, people learn the importance of technology one by one. This make it impossible to separate technology from the people as it is necessary in day-to-day activities. Technology in Spotify has brought tremendous growth in the company through advertising. Sporty can post their new services online to create new revenue streams and new markets. Technology is also important in decision-making process leading business managers and chief executive officers to focus on innovation in business (Marshall, 2012). Spotify has divided the digital music industry into two submarkets; digital download market consisting of Amazon and iTunes and streaming market which has many competitors. According to the study conducted in 2011, the revenue of digital music industry has grown by 8%. The growth rate of streaming market is greater than that of the download market. Streaming market generates 10% of the revenue of digital music industry (Marshall, 2012). Many companies with similar business models operate in streaming industry leading to strong competition in the market. Companies can only be differentiated from each other by; features regions of operati ons, variations in packaging and licensing of music libraries. The costs of switching from one streaming service to another are very high. This has created a limited compatibility and transfer between the streaming services. The streaming companies are trying to include network effects in their services by introducing social components. Users are granted permissions to create collaborative playlists, they can follow what other people, and friends are listening on the network (Daft, 2011). Network effect adds value to the services leading to attraction of more clients. Streaming companies has essential partners and record labels are natural which creates ready market with strong indirect network effects. Availability of content is important to attraction of customers. When there is large music in the library, the streaming service will be much popular. The streaming industry is a two-sided market where companies should create virtuous circle between customers and record labels. When the subscribers and users are more in a service, there should be more labels having their music recorded on the services. This will lead to attraction of more customers to the larger library available. On the other hand, it is expensive to obtain streaming rights to a large library for successful streaming of services. The primary tactic on how to gain market share is

Frankensteins Monster Essay Example for Free

Frankensteins Monster Essay In the beginning of the story, Elizabeth who was adopted daughter of Victor Frankensteins parents falls ill to a deadly illness, which is called scarlet fever. Victor Frankensteins mother nurses Elizabeth, and she finally gets better; however Victor Frankensteins mother contracts the illness with fatal consequences. Victor Frankenstein becomes very upset when his mother dies. This event make Victor Frankenstein very determined to study and become a doctor and preserve life. Victor Frankenstein goes to a university in Ingolstadt to study. He seems to be in two minds about his, departure for Ingolstadt, which had been deferred by these events, because he feels guilty about leaving the house of mourning so soon but he is very eager to study. When Frankenstein begins his study at the university, he becomes interested in bringing people back to life. He becomes so interested that he convinces himself that he could revive a dead human being back to life, one of the phenomena which had peculiarly attracted my attention was the structure of the human frame, and indeed, any animal endued with life. The next part of the story is when Victor Frankenstein creates the creature and he tries to bring him to life by using electricity, I collected the instruments of life around me, might I infuse a spark of being into the lifeless thing . Once the creature gains life, Victor Frankenstein describes the creature as a demon and a wretch. Frankenstein can only see what the creature looks like on the outside and so believes the creature is evil, How can I describe my emotions at this catastrophe, or how delineate the wretch whom with infinite pains and care I had endeavoured to form? Mary Shelley makes the reader feel sympathy for the creature by the way see the way the monster was made this fill us full of horror because the way he was made is completely unnatural I dabbled among the unhallowed damps of the grave or tortured the living animals to animate the lifeless clay This make u feel that the monster was born out of pain and horror. Another way Mary Shelley make feel sympathy for the creature is the way she describes the place the creature was made as no one should be brought in to the world in a place like that In a solitary chamber, or rather cell, at the top of the house, and separated from all the other apartments by a gallery and staircase, I kept my workshop of filthy creations Some readers may gain sympathy towards the monster as Frankenstein refers to the monster as filthy as may mean filthy as physically filthy or mentally filthy. One of the biggest ways that Mary Shelley gains sympathy for the creature is the way she describes him, this tells the reader how ugly he is and it also tells the reader what Frankenstein thinks of him His yellow skin scarcely covered the work of muscles arteries beneath; his hair was of lustrous black, and following; his teeth of a pearly whiteness; but seemed almost the same colour as the dun-white sockets in which they were set, his shrivelled complexion and straight black lips. The description Mary Shelley uses gives the image that the creature is evil although the creatures personality is pleasant. Also this is how Frankenstein sees the creature as Frankenstein should be a farther figure and towards the creature he should help the creature to learn about the world instead he is disgusted by what he has created also and only see what the creature looks like not how the creature is inside and so he believes the creature is evil. One other way is the way that Frankenstein flees his creation The miserable monster whom I had created. He held up the curtains of the bed; and his eyes, if they maybe called, were fixed on me. His jaws opened, and he muttered some inarticulate sounds, while a grin wrinkled his cheeks. He might have spoken, but I did not hear; one hand was stretched out seeming to detain me, but I escaped and rushed down the stairs. I took refuse in the courtyard belonging to the house, which I inhabited. This makes you feel sympathy towards the monster because Frankenstein should be like a father towards the monster and help him through the early stages of his life but instead he abandons him leaves him to survive on his own. Probably the monster feels frightened, and confused, as he is like a newborn baby unaware of anything also not knowing anything. Uneducated, Victor Frankensteins creation is forced to fend for itself, and find food, even he doesnt know how to or what food is.

Perl Harbor :: essays papers

Perl Harbor In 1941, one of the largest American military defeats occurred. An entire naval fleet was destroyed, hundreds were killed, all before 09.00 on a Sunday. The US did not have any knowledge of this attack, partially because of ignorance, partially because of the military strategies of their Japanese opponents. The Japanese attack on the US naval base of Pearl Harbor on December 7, 1941, was a classic case of "It will not happen to me!" Although the US suspected Japanese actions, they did not take a defensive stance as they believed an attack would never touch their soil. Through an examination of military history, tactics and eye witness descriptions, it will be proven that the US had no knowledge of the attack on Pearl Harbor in 1941. In the years before 1941, the war saw little American military action. After the collapse of France, American President Roosevelt promised his county that no American troops would be sent to Europe to aid in the battle against Hitler and his powerful army. These promises caused Roosevelt to be criticized by his closest advisors for his indecisiveness about declaring war . The President's defense to these accusations was he did not want to out step public opinion. As well, he believed American intervention would cause a 'mortal blow' to the Allies cause. In reality, the advisors, as well as Roosevelt, knew that Britain could not win the war without American armed intervention. Two oceans to the East, Japan was deep into a war or her own. Japanese forces were concentrated on the Chinese front to conquer and obtain. As a result of her unpopular declaration of war on China, Japan's fuel supply from the US was eliminated. Consequently, the Japanese turned to Indonesia to continue the supply of fuel for her war efforts. Fuel talks broke down as the Dutch, who were in control of the Indonesian fuel supply and, under heavy influence from the US, would not supply Japan with fuel. Desperately needing fuel to continue the war, Japan first thought of attacking Indonesia, but feared US intervention. After some thought, Japanese leaders decided that an attack directly on the US would be more appropriate to bring the US to the fuel supplies negotiating table . The first acknowledgment that Japan was a war threat came on November 27, 1941 when Washington ordered a 'War Warning'. The US feared a Japanese attack, not on America, but on the Philippines. American military leaders took little or no precautions upon the issue of warning.

Zara Project

Product classification of Zara †¢ Most clothing are classified as an â€Å"durable good† as they are used up slowly, †¢ Clothing doesn’t need to be disposed of after being worn once, but rather could be cleaned and reword until a tear within the seams or a stain kills it, or ultimately it goes out of style [pic] Product Lifecycle Due to the clothing industry is mainly backed behind by what is â€Å"cool† or â€Å"hip† to date, clothing often needs to refresh its look in order to attract customers to purchase the product †¢ Many clothing brands including Zara would refresh its new look to attract customers by refreshing its line of clothing such as push out new garments that have a certain style that was popular at the time and this process of refreshing a line of clothing is never stopping Branding †¢ Zara uses an â€Å"one brand name everywhere† concept †¢ No matter within which country it possess the name in Zara †¢ T he brand â€Å"Zara† is recognized in over 1700 stores in 89 countriesPackaging †¢ Within most clothing store like Zara, packaging is basically non-existent †¢ The lack of packaging is due to the company wanting the customers to be able to feel the material used for the product and able to try it on †¢ If both the material and style is favourable to the customer, there is a higher chance of a transaction being made http://marketingmixx. com/marketing-plan-2/200-marketing-plan-of-zara. html http://www. slideshare. net/gunbal/zara-7936993 http://www. forbes. com/sites/lydiadishman/2012/03/23/the-strategic-retail-genius-behind-zara/ http://blogs. ubc. ca/conradchan/2011/09/16/zaras-marketing-strategy/

On-Going Fear of AIDS Essay - 1550 Words

AIDS isn’t a disease people have known about since the 1800s. In fact, it wasn’t even known as AIDS until a couple years after its discovery in the 1980s. Before, it was called Gay Related Immunodeficiency Disease, or GRID (â€Å"Natural History of HIV/AIDS†). And because of the fact it wasn’t discovered until the 1980s, people feared the disease and still do to this day. It’s been thirty years and many are still not properly educated about AIDS (Hawkins 16). The fear, stigmatization, and discrimination of people with AIDS and the disease in general have many underlying factors. People have feared and still fear AIDS today because of their misunderstanding of how AIDS is spread, their dislike of homosexuality, and their preexisting prejudices†¦show more content†¦Once this was discovered though, the fear died down some, but it continues to exist still. Lack of education is usually a main reason for discrimination. AIDS-education was and is still lacking. When the disease was first discovered, many people believed it could be transmitted through the air or by touching someone with it. In New York City in 1985, a group of people who rented a summer house together went into a frenzy when they learned one man in the group was diagnosed with AIDS (Rimer). All of these people were â€Å"highly educated professional men and women in their thirties† (Rimer), and they didn’t even understand how AIDS was spread. At the same time in New York City, no nursing homes had accepted AIDS patients. When the city announced a plan to move ten AIDS patients into a nursing home in Queens, residents filed a lawsuit with the State Supreme Court (Rimer). People are unjustly discriminated against because of the lack of education on AIDS. Ryan White, a thirteen-year-old hemophiliac contracted HIV following a blood transfusion, and in 1984, he was expelled from his school in Kokomo, Indiana because of it. 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